Conjoint Analysis and Segmentation

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LineR
Posts: 1
Joined: Sat Jun 20, 2015 11:29 pm

Conjoint Analysis and Segmentation

Postby LineR » Sat Jun 20, 2015 11:42 pm

Hi,

First time posting a problem.

I need help with my conjoint analysis and afterwards performing a segmentation on behalf of the individual utility values. I have been reading a lot lately, but nothing seems to be working with regard to the output, and I think the problem is within my syntax. By now I have successfully created a conjoint analysis with a summeryonly output, but in order to make a segmentation I would like to know what to do if I would like to view the individual results. My current syntax looks like this and it works:

CONJOINT PLAN='/Users/XXXX/Desktop/orthdesign.sav'
/DATA='/Users/XXXX/Desktop/dataanalysis.sav'
/SCORE=VilligP1 to VilligP16
/SUBJECT=ID
/FACTORS=
PRICE (LINEAR)
BRAND (DISCRETE)
PLACE (DISCRETE)
INFORMATION (DISCRETE )
HEALTH (DISCRETE)
/PRINT=SUMMARYONLY.

But now I would like to know where to go from here in order to get individual utility values and create segments on behalf of these results. I am working on a Mac computer with spss 21. I hope someone can help me, and tell what to do next because i am kind of stuck. The analysis is for my master thesis.

My respondents rated each profile (16 total) on a scale from 1 to 10 in regards to intention to buy the specific profile

Thanks

/LineR

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