A little help please with a small assignment

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I3linker
Posts: 1
Joined: Thu Apr 10, 2014 10:45 pm

A little help please with a small assignment

Postby I3linker » Thu Apr 10, 2014 10:56 pm

Hi everybody,
i am student in holland and am struggling with some basic spss problems. For an experienced person it will take 5 minutes to solve them, but to me it seems impossible. Can someone help me please? This is what I'm struggling with:

The data sets contain 8 variables.
1. Scenario
A variable identifying HOW a new product is introduced. Three categories:
1. Extension, i.e. the brand introduces the product on its own.
2. Alliance with familiar brand, i.e. the product is introduced in cooperation with a famous brand.
3. Alliance with unfamiliar brand, i.e. the product is introduced in cooperation with a not-so-famous brand.
2-4. Attitude1-Attitude3
Three items measuring different aspects of consumer evaluations of the product, i.e. whether consumers have a favorable attitude towards the product (Attitude 1), whether they think it is a good product (Attitude 2), and whether they expect the product to be of high quality (Attitude 3).
5. PurchaseIntent
Whether consumers would consider buying the product.
6. Brand Familiarity
Level of familiarity with the brand.
7. Brand Attitude
Attitude towards the parent brand in general.
8. Extension Fit
Whether the new product fits with the parent brand in the mind of the consumer.

Question: Does it make a difference for the intention to buy the product whether the new product is introduced by “extension” (Scenario=1) or by “alliance” (Scenario=2 or 3)? A) Apply a test, report the hypotheses and the p-value, and draw a conclusion. Also explain what the calculated p-value means. B) Discuss the validity of the test.

Question: Is the consumer’s intention to buy the product related to the scenario that is followed to introduce the product? A) Make a relevant cross table and give and interpret a suitable statistic that describes the relation. B) Apply a valid test (based on the cross table), report the hypotheses and the p-value, and draw a conclusion. C) Which other statistical technique could be used here (instead of using a cross table) to analyze the research question?

If someone could tell me what steps I should follow to answer these questions it would really mean the world to me. Kind regards
GerineL
Moderator
Posts: 1477
Joined: Tue Jun 10, 2008 4:50 pm

Re: A little help please with a small assignment

Postby GerineL » Fri Apr 11, 2014 8:24 am

This looks like a homework assignment, this forum is not meant for doing your homework for you. If you have a specific question you can come back to us, but try it first...

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