I am doing my dissertation and I am confused and frustrated in working SPSS
I want to test the relationship between perceived service quality and customer satisfaction
and according to the SERVQUAL model, 22 items were included.
therefore, I want to group the items into 5 dimensions.
Let say, tan1, tan2, tan3, tan4 <-----can I group this 4 items into one and call it Tangible
Therefore, I can have 5 main categories in total and using linear regression to test the hypotheses.
and so on.
Can someone help me and figure out this problem!!!?
Thank you very much!!!