Audiences are at heart of everything we do at the BBC and ensuring that this remains so is the role of our Marketing and Audiences (M&A) team. Audiences bring the outside in via research and insights; Marketing takes the inside out via brand strategies, campaigns and audience engagement. M & A provide in-depth understanding of our diverse viewers, listeners and users of new media services. The Marketing Sciences team within M&A is responsible for applying advanced analytics and robust statistical analysis to audience data. In this role you’ll be responsible to help the BBC make better decisions using advanced analytics and statistics.
This position needs you to apply statistical thinking to audience data from across the BBC. You will work on a variety of projects across the organisation, advising and supporting colleagues on the application and understanding of statistical techniques. You’ll be involved in developing measurement frameworks and performance metrics, alongside deeper analysis of data to support both content and strategic decisions.
The Ideal Candidate
This position will require you to have experience of applying statistical analysis to audience data. You’ll have some experience and understanding of audience measurement methods. You will work well in a team and have excellent written and oral communication as well as a high level of numeracy. This role will need you to be proficient in advanced statistical analysis and be used to manipulating and representing data within relevant software (e.g. R, SPSS).
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