Need SPSS analysis help for my internship report

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NadiaNeedsHelp
Posts: 1
Joined: Sun Sep 22, 2013 1:39 pm

Need SPSS analysis help for my internship report

Postby NadiaNeedsHelp » Sun Sep 22, 2013 2:02 pm

Hey, I need everyone's guidance to complete my internship report. I've been going through Youtube videos which are helpful but I need to know if I'm doing it right. I know the post is super lengthy but I want you to please bear with me.

This is my questionnaire:

The following questionnaire has been formulated to get findings about the research topic ‘A Comparative Study on the Effectiveness of News Coverage versus Advertising among the Young’.


1. Gender: a) Male b) Female
2. Age: a) 16 – 18 b) 19-22 c) 23-15 d) Above 25


3. Highest Education Level:
a) Primary.
b) SSC.
c) HSC.
d) Undergrad.
e) Post – grad / PhD. / Upper.

4. Monthly income of you (If you are financially independent) or of whom you are financially dependent upon:
a) Tk. 5,000 or less.
b) Tk. 5,001 – 15,000.
c) Tk. 15,001 – 25,000.
d) Tk. 25,001 – 50,000.
e) Tk. 50,001 or above.


5. What do you watch on TV? (If applicable, you can choose more than one option)
a) News
i) Political and others
ii) Press releases and conferences.
b) Advertisements
c) Others.
d) I don’t watch TV.


6. What do you read on newspapers? (If applicable, you can choose more than one option)
a) News
i) Political and others
ii) Press releases and conferences.
b) Advertisements.
c) Others.
d) I don’t read newspaper.


7. What do you listen on radio? (If applicable, you can choose more than one option)
a) News
i) Political and others
ii) Press releases and conferences.
b) Advertisements
c) Others.
d) I don’t listen to radio.

8. I think TV ads are credible.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree


9. I think newspaper ads are credible.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree


10. I think radio ads are credible.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree

11. I think press releases on TV news are valid.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree

12. I think press releases on newspaper are valid.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree

13. I think press releases on radio news are valid.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree

14. Do you use internet?
a) Yes b) No (Please do not proceed further, thank you)


15. I think ads on internet are credible.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree

16. I think press releases on online news portals are credible.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree

And these are my hypotheses:

Hypothesis 1:
H0: Consumers’ trust on advertisements is independent of their education level.
H1: Consumers’ trust on advertisements is dependent on their education level.

Hypothesis 2:
H0: Consumers’ trust on news coverage is independent of their education level.
H1: Consumers’ trust on news coverage is dependent on their education level.

Hypothesis 3:
H0: Consumers’ trust on advertisements is independent of their financial condition.
H1: Consumers’ trust on advertisements is dependent on their financial condition.

Hypothesis 4:
H0: Consumers’ trust on news coverage is independent of their financial condition.
H1: Consumers’ trust on news coverage is dependent on their financial condition.


What I want to know is:

1. While putting the data, should the measure be Nominal for the options?

2. What tests should I run to get my hypotheses?

3. Each of those tests should contain which variables? i.e. Do Anova test for question 1 and 3.

I'm counting on you guys. Please do help. Thank you for investing your time in my lengthy and needy post.

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