Am I using the right analysis?

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Am I using the right analysis?

Postby cv4523 » Mon Aug 01, 2016 10:24 am

I'm doing some research on Snapchat and how football clubs in Europe use the social media application. I've been following a similar study on Pinterest and adapted a codebook from them in order to use in my study. The codebook has 4 categories and 8 subcategories ranging from information sharing, to history, to merchandise. I have coded all of my collected snaps and put them into SPSS alongside their country, subcategory, and level of team (either top or lower). Now I am looking to look at similarities and differences in usage between countries and teams. The study i've been following has used a chi-square test which I have tried but can't seem to get it to work or understand the outcome and whether it is significant or not.

Am i using the correct test?


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