I am working on my dissertation project which is aimed at finding out and comparing both the Italian and Chinese consumer attitudes towards luxury products.
I have structured my questionnaire in a way that 45 questions(elaborated to delineate 3 types of categories of analysis, intepersonal, personal and functional) have been answered according to a 5points Likert scale.
What I would like to do is to cross compare these two countries' questionnaire data, through the 3 categories above mentioned. The problem is I do not know how to assign these answers to each variable. Is there a better way to analyse this data?
I am not very familiar with SPSS, so I hope you could give me same good suggestions.
I am using the IMB SPSS VERSION 19, I have drafted the spss page which is attached to this post.
Thank you very much !!
You do not have the required permissions to view the files attached to this post.