Analysing Questionnaire Data

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edharrison@ymail.com
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Analysing Questionnaire Data

Postby edharrison@ymail.com » Wed Jan 29, 2014 7:22 pm

I've conducted a questionnaire for my dissertation which is looking into consumer behaviour and the attitudes individuals have between shopping in store to shopping online.

I have been looking at correlations, of which I have ran a correlation test looking at:

Gender
Does the mood you're in when you go shopping affect what you buy?
Where do you prefer to shop?
Better value can be found online (Strongly agree ...)

The test stated that the correlation was significant to the 0.05 level. What does this mean exactly?

Is there a more recommended test I should run?


Cheers, Ed
statman
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Re: Analysing Questionnaire Data

Postby statman » Wed Jan 29, 2014 7:24 pm

See the Note below!
See the note below

NOTE: Please read the Posting Guidelines and always tell us your OS, the SPSS version and information about your study and data!

Statman
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edharrison@ymail.com
Posts: 2
Joined: Wed Jan 29, 2014 7:14 pm

Re: Analysing Questionnaire Data

Postby edharrison@ymail.com » Wed Jan 29, 2014 9:41 pm

Ed

Using SPSS 21. :P
GerineL
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Re: Analysing Questionnaire Data

Postby GerineL » Mon Feb 10, 2014 11:15 am

correlation is probably not suitable as I think you have several variables that are not continuous (e.g., gender can be entered as 0 = male and 1 = female, or as 5 = female 15 = male, that would make a difference).

so please provide mroe info about what your data looks like.

if it is significant, it means more or less that the effect that you found is likely to be due to more than chance alone. So, if the correlation is .32, this means that higher scores on var A tend to go together with higher scores on var B, and this is not likely to be due to chance

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