Hypothesis testing with multiple variables

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Beedie
Posts: 1
Joined: Tue Apr 25, 2017 10:55 am

Hypothesis testing with multiple variables

Postby Beedie » Tue Apr 25, 2017 11:05 am

I'm hoping someone can please help!
I want to prove a hypothesis- brand trust impacts positively on brand loyalty.

I have 6 questions for BT which were answered under a 5 point liners scale.
I have 10 questions for BL which were answered under a 5 point liners scale.

1 is strongly agree, 5 strongly disagree.

How on earth do I go about proving the hypothesis? I'm a complete beginner to spss and all tutorials/YouTube vids seem to only use one variable to prove theories. What test should I do, how do I get all variables down to one each, then go about doing test?

I'm getting confused with t tests, factor analysis, chi tests and everything in between. And all the numbers they produce. Please please help a hopelessly lost person 😩

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