Ok, another question for you.
In my questionnaire i used i had the respondents "grade" statements on a scale from 1-7, where 1 is Strongly Disagree and 7 is Strongly agree.
I used reversed statements randomly in my survey in order to make the sample respondents think, so I basically have based my research with positive loaded statements such as: "Trust is important to me", "I like to be actively involved with this brand" etc.
I also used some negative loaded statements such as "I sometimes feel that this company acts intrusive" and "I would change to another company if I perceived it to be better" etc.
I think i have figured out how to create new values through using the TRANSFORM-->RECODE-->INTO DIFFERENT VARIABLES...and then reversing the coding such as:
Then the loadings will measure the same so that the means and such will be correct.
But then my question is when i have created these new variables, i see the new variables on the bottom of my variable view (which i have labeled with the name NEW LABEL)...but under "VALUES" it now says "None".
When i see at my old values (before i recoded them) the VALUES says 1-Strongly Disagree,2,3,4,5,6,7-Strongly Agree.
Should I now write new values on the VALUE box such as 1=Strongly agree and 7= Strongly disagree? I am asking since i under the TRANSFORM-->RECODE already plotted inn that i want the 1 to read as a 7 and 2 be read as a 6 and so on....
I'm sorry for all these stupid questions, but I am just learning as i go through it...i have never done all this by myself before.